The Stockday platform targets HoReCa and traditional retail customers and currently ensures the distribution of all products from the HEINEKEN Romania and Coca-Cola HBC Romania portfolios, in Bucharest and some ten other counties, the latest data show. The company had an average number of 67 employees, and a net profit of RON13 million in 2022, up 44% from 2021.
The evolution of the company’s financial results are due to a 53% increase in volumes and a 9% rise in the number of customers served in 2022 vs 2021. Available 24/7, the online platform gives customers direct access to over 60 brands of beer, cider, carbonated soft drinks, juices, water, energy drinks, teas, coffee, and premium spirits, to campaigns and promotions.
The Stockday platform was developed by HEINEKEN Romania in 2017 and in 2021, Coca-Cola HBC Romania became a shareholder of the B2B online commerce platform by acquiring a stake from HEINEKEN Romania, representing half of Stockday’s share capital. Two years after Coca-Cola HBC Romania became shareholder of Stockday, the platform announced over 740,000 orders and over 2.7 million hectoliters of beverages successfully delivered.
Coca-Cola HBC Romania’s brand portfolio includes Coca-Cola, Fanta, Sprite, Schweppes, Cappy, Fuzetea, Smart Water and Dorna natural mineral water, as well as coffee and spirit drinks brands added over the last years. Coca-Cola HBC has three production units in Romania and is leader of the soft drinks market. Heineken Group’s portfolio included over 300 international, regional and local beer and cider brands. It has three production units in Romania, in Craiova, Targu-Mures and Miercurea Ciuc, where it produces beer and cider.