The Stockday platform targets HoReCa and traditional retail customers and currently provides distribution of all products from the HEINEKEN Romania and Coca-Cola HBC Romania portfolios, in Bucharest and 10 other counties, with a 53% increase in volume and a 9% increase in the number of clients served compared to 2021. Available 24/7, the online platform gives customers direct access to over 60 brands of beer, cider, carbonated soft drinks, juices, water, energy drinks, teas, coffee, and premium spirits, to campaigns and promotions, as well as streamlining end-to-end processes run by customers.
In 2021, Coca-Cola HBC Romania became a shareholder of the B2B online commerce platform by acquiring a stake from HEINEKEN Romania, representing half of Stockday’s share capital.
“Stockday represents an important pillar to our vision of being our customers’ 24/7 beverage partner. The partnership we entered two years ago has made a considerable contribution to strengthening this vision by adding value to our customers. They have the opportunity to benefit from all the advantages provided by this digital tool, especially to evaluate and improve their own business results,” said Jovan Radosavljevic, General Manager, Coca-Cola HBC Romania.
Building on the new market reality and digitization trends, the partnership was launched with the aim to streamline and improve the business of distributing products to traditional retail and HoReCa (Hotel/Restaurant/Café) customers.
“The partnership concluded two years ago strengthened the position of the Stockday platform on the FMCG market in Romania,” said Virunga Deciu, General Manager, Stockday.
The Stockday platform was developed by HEINEKEN Romania in 2017 and is an instrument available 24/7.
“(….) Six years ago, inspired by the trend of digitalization and the growth of e-commerce, we created a unique tool in the local FMCG industry – the Stockday platform and we continue to focus on its further development,” said Dan Robinson, Managing Director, HEINEKEN Romania.
The platform’s development plans involve the inclusion of new functionalities, with the objective of Stockday becoming a “one stop shop” in the long term, by expanding the portfolio with products from several companies.