Andreas Stihl Motounelte, the Romanian division of the German group, is working with 220 licensed distributors and its portfolio includes chainsaws and cut off machines, as well as accessories and spare parts.
The company said one of its activities developed last year, through its dealers network, was to fight black market.
Company general manager Ioan Mezei estimates that counterfeit products, mainly coming from China, account for around 20% of the overall chainsaw market estimated at 100,000 units. At an average price of EUR300 per unit, their value rises to some EUR6 million.
Stihl is a family business set up in 1926 by Andreas Stihl. In 2011, the group’s turnover was EUR2.6 billion, up 10.8% on the year.