“We plan to open 49 such units until 2017 and their number is likely to reach 60 in the next two-three years,” STIHL Romania general manager Ioan Mezei said in a statement.
In 2015, the company registered a 10% increase in turnover in Romania and expects its turnover to keep growing in 2016.
The company proposed its dealers a new store concept in 2014 and implemented the idea in 26 units, enjoying a positive feedback.
According to Mezei, the concept is revolutionary, even on a global level, with Romania being a pilot-market in terms of implementation.