Batoux is responsible for coordinating operations in all markets where the company is present and developing the international expansion strategy.
The newly created role within the company reinforces the Turkish group’s strategic vision of expansion in the international market. Started more than 60 years ago, ETi’s business now consists of nine production units, including a confectionery factory in Romania, an extensive distribution network and a complex portfolio of dozens of brands and hundreds of products in categories ranging from biscuits and wafers to chocolate, cakes and savoury snacks.
Prior to his new role, Stephane Batoux had led ETi’s operations in Romania, Poland and the Balkans. He joined the ETi team six years ago with extensive managerial expertise. Throughout his career, he has led local and regional operations for companies such as Danone, Coca-Cola HBC, Albalact.
”I am honoured to take on this role in a group with such a strong growth vision. We have big plans and I am convinced that, together with the team, we have all the capabilities needed to continue our expansion strategy and mission to make ETi brands known worldwide,” said Stephane Batoux, Global CEO, ETi Group.
ETi’s portfolio on the Romanian market includes the brands ETi Dare, ETi Puf și Milk Burger.