Following the new investment round, the value of funds raised by Stailer amounts to EUR2 million.
“We chose to raise a new bridge funding round to ensure a very good position in negotiations with investment funds for the next seed funding round”, said Andrei Ursachi, CEO and co-founder of Stailer.
The most important factors influencing the increase of Stailer’s market evaluation are the rapid consumer adoption, the number of bookings, and the growing demand from beauty professionals. Stailer currently delivers at least 30,000 additional customers monthly to the partner salons in the Stailer network. Also, 50 new salons are being listed on the platform every week and the trend continues to accelerate. At present, over 80% of beaty salons target an increase in revenue in 2022 following last year’s rebound. Thus, 39.5% of entrepreneurs in the beauty industry anticipate a 10-20% increase in revenue in the first quarter of 2022 compared to the same period of 2021, 23.3% of beauty salon owners predict an advance of 20-50%, while 16.3% are more optimistic as they envisage revenue growth of at least 50%. Just 14% of them expect revenues to stagnate and 3.5% seen a decline in early 2022, in line with a survey by Stailer.
“(…) As part of the development strategy, Stailer will consolidate its foothold on the local market and is set to expand its network across all cities and towns in Romania util the end of 2022”, according to company officials.
In terms of user numbers, Sailer’s goal is to reach a network of 1,500 salons and 5,000 stylists by the end of the first quarter of 2022.
In January 2022, Stailer started to register beauty salons in Budapest, and the consumer app intended for consumers will be launched in Hungary in the second quarter of 2022.