The franchising rights will be held by HRC Restaurants SRL, a newly established entity in Romania, fully owned by the Group.
The Group plans to open five Hard Rock Cafe restaurants in Brașov, Timișoara, Iași, Cluj and Chișinău, over the course of five years, starting in 2026. This development strengthens the Group’s position in the foodservice market by expanding its portfolio into the global lifestyle brand segment.
Through the newly established subsidiary, the Group will oversee the roll-out of Hard Rock Cafe restaurants in five major urban centers, addressing the growing demand for international experiential dining concepts in Romania and the Republic of Moldova.
Hard Rock Cafe is an internationally renowned brand, known for its mix of American dining and music memorabilia experiences. The brand has been present in Romania since 2008, with a flagship location in Bucharest’s Herăstrău Park, unit which is not included in the franchise rights that are the subject of the transaction.
(English version by Catalina Apostoiu)