The new restaurant was opened under a partnership with Grandi Stazioni Retail S.p.A, which manages 14 of Itlay’s busiest train stations, signed back in May 2018.
“The northern and northeastern part of Italy is a region with great potential for development for Sphera Franchise Group. Thanks to our strategic partnership with Grandi Stazioni Retail S.p.A. we get to be present in key areas and reach both residents and tourists. The Brignole station in Genoa, for example, is transited by approximately 60,000 people every day and 22 million people annually. We plan to open ten new restaurants by the end of 2019,” said Calin Ionescu, Sole Director US Food Network, a division of Sphera Franchise Group.
The new unit is the 15th KFC restaurant opened in the past two years in Italy.
In Romania, the KFC chain has 77 restaurants in Bucharest and other cities. KFC Romania also operates two restaurants in Chisinau, Moldova, and 15 in Italy.
Sphera Franchise Group had sales of over RON445 million in the first half of the year, 27.3% higher than in the same period in 2018. Sales accelerated in the second quarter, particularly for KFC Italy and Taco Bell, following the opening of restaurants.