From her new role, Andrada Busuioc will be coordinating the corporate, brand and internal communication, and the social media strategy. She will also provide support in the relation with investors.
Andrada Busuioc has an experience of over 15 years in media and communications.
Before joining Sphera, Busuioc had managed the internal communication strategy for do-it-yourself retailer Brico Dépôt, part of British group Kingfisher.
Sphera Franchise Group had sales of RON954 million in January-September 2022, up 31% on the year.