However, the business does not completely give up investments, so that the money initially earmarked for capacity boosting was redistributed toward store network expansion.
Spectral Mobila has over time developed not just its production capacity, but also its own brand network. Thus, the business has reached 40 stores, of which 32 are operated in a franchise system and eight are directly managed.
Beside expanding the distribution network, the entrepreneur also banks on opening new owned and franchised stores. After a 10-year pause, Spectral Mobila has opened its first own store, in Ramnicu Valcea. Moreover, it will continue to add new own units in its portfolio.
In 2-25, Spectral Mobila has opened five units and Dan Dodita wants to keep up a similar pace in 2026 as well.
The business is also looking abroad, but tapping certain markets is difficult because of competition coming from Polish producers.
(English version by Catalina Apostoiu)