The group plans to expand under the same parent brand – Boiler – but each café has its own concept and design. For example, the new Boiler @ The MUSE, set to officially open on January 28, has both the specialty café area with which the business started out and the bistro-restaurant area, targeting both customers who work in the office buildings in the area and people who live nearby in the north of the capital.
The café is in the MUSE Offices building, developed by Primavera Development.
Specialty coffee shop chain Boiler started out seven years ago, with its first café in Bucharest’s Piata Romana area. The business was set up by Paul Ungureanu, founder of the barista school in Romania.
The network ended last year with around EUR2.8 million revenue.
(English version by Loredana Fratila-Cristescu)