The retailer is looking at the main cities of Romania, wherefrom most of its clients come.
SomProduct has three physical stores in Bucharest, Timisoara and Cluj, plus the online store generating around 80% of its total turnover. While the online segments brings the biggest receipts, Sergiu Cadar, the company’s CEO, says the trend on the local market is for omnichannel development.
The furniture retailer wants to reach over 20 physical stores in the next 10 years.
The company was set up in 2008, ahead of the financial crisis, but the first offline store was opened in 2010, in Bucharest.
In 2022, the company saw revenues go up by around 18% and for 2023 it expects an increase of between 25% and 30%.
(English version by Catalina Apostoiu)