Upon the completion of the transaction, Softbinator Technologies will be expanding its portfolio of services necessary for a company to launch new products on the market.
“Following today’s transaction, we are adding a new category of services – product marketing, to our portfolio and therefore completing the cycle of services that a technology company needs to enter the market with a new product,” said Daniel Ilinca, founder and CEO of Softbinator Technologies.
Founded in 2017 by Gabriela Amarie, Digital Tailors has assisted customers in achieving product and content marketing strategies for B2B technology products targeting the global market. Digital Tailors’ portfolio includes clients from Romania, Germany, Spain, Hungary, Bulgaria, as well as the United States of Amerca. According to the press release, Digital Tailors’ turnover was 0.85 million lei in 2021.
Following the transaction, Softbinator Technologies will fully take over Digital Tailors and the team made up of ten members, and Gabriela Amarie will hold the position of Marketing Director on a group level.
Digital Tailors had a turnover of almost RON0.85 million and carried out product and content marketing strategies for companies in Romania, Germany, Spain, Hungary, Bulgaria and the United States. In 2022, the new division within Softbinator Technologies targets revenues of at least RON1.1 million.
To carry out the transaction, Softbinator Technologies will use part of the capital raised from investors on the Bucharest Stock Exchange during the private placement for its shares, which took place in September 2021. This is the company’s second transaction with funds raised from the capital market after taking over WiseUp at the end of 2021.
Currently, Softbinator also has ownership stakes in the following companies: recruiting company TechMind (25%), product design agency Ixperi (75%) and Yummdiet (9.5%), a smart platform of health nutrition and well-being.
Softbinator Technologies’ shares have been listed on the AeRO market of the Bucharest Stock Exchange since December 17, 2021, and traded under the CODE ticker symbol. Currently, the company has a market capitalization of almost RON70 million.