He speaks of muti brand fashion stores that should sell “Made in Romania products”.
Sofiaman store network includes 19 mono brand units, with four operating in a franchise system. The company also has wholesale activities, so that its products reach around 270 stores in Romania.
The entrepreneur wants to develop both segments, own retail and retail via partners, but during this period is focusing more on the development of the online platform. The company’s virtual store will thus be available for clients abroad as well.
Sofiaman registered 10% revenue growth in 2023 against 2022. Despite a double-digit advance, the entrepreneur says 2023 was like a rollercoaster.
(English version by Catalina Apostoiu)