“We have 19 stores, of which 15 owned ones, with the rest opened in a franchise system. This year, we’ve started new collaborations in Italy and Germany. We ended last year with an increase, but quite a small one,” said Florin Cucu, general manager of Sofiaman.
The company has recently carried out a survey that found that 65% of Romanians wear old clothes when at home and do not invest much in pajamas or home apparel.
(English version by Catalina Apostoiu)