“We plan to strengthen our foothold on the Bucharest market. The new store opening is part of the company’s expansion plan on the medium term. (…) We will keep working to boost our presence in the country’s big cities, as well as on online, through a new shopping platform,” said Sofiaman general manager Florin Cucu.
Sofiaman sells pyjamas, twin-sets, dressing gowns, nightgowns for both adults and children. The collections are complemented by ranges by underwear and newborn products.
The company was founded in 1996, in Bacau, by entrepreneurs Mihai and Teodora Mihaileasa. At the beginning, the company manufactured sweaters, but it subsequently decided to change its field of activity.
In Romania, the company owns 11 mono-brand stores, in franchise system, five shop-in-shop units, over 300 specialty stores across Romania and online platform www.magazinsofiaman.ro.