“What has been developed here in terms of strategy, philosophy, marketing and implementation, we want to replicate on other markets, as well,” said Societe Generale representative Bernardo Sanchez Incera.
“BRD has become a reference in the group.” That is why the French group will bring to Paris Sorin Popa, who has been in charge of restructuring and developing BRD after the French group acquired the Romanian bank in 1999.
The main markets targeted, where SocGen has banks, are Russia, northern Africa and the Czech Republic.
Popa was employed by Societe Generale in 1993 at the Bucharest branch and after 1999 became deputy director general of BRD, no. 2 in the bank.
(English version by Daniela Stoican)