Smyk has been operating in Romania since 2009 and has stores in Bucharest, Timisoara, Constanta, and Oradea.
It opened three stores outside of Bucharest in 2018 and plans to reach 20 stores in Romania by the end of this year.
The store in Baia Mare is the third opened in a retail park, after the stores in Oradea and Bistrita, said Sorin Stancu, general manager of Smyk All for Kids Romania.
In 2017, the most recent available public data, Smyk All for Kids SRL reported a turnover of RON34 million, up 50% on the year. It had 85 employees. According to finance ministry data, the company reported a loss of RON7.4 million in 2017.