Comtim’s bet comes 20 years after the arrival of the group in Romania and the company underwent rebranding last year, choosing the Romanian the brand from which the development of the Chinese-held group started development in Romania; the factory store, too, opened in 2024.
The company, which farms 900,000 pigs a year and previously had its products sold under Comtim brand in major stores, is entering an area where other meat producers like Diana, Sergiana, Unicarm and Peris have been operating for years already.
(English version by Loredana Fratila-Cristescu)