The company managed to complete upgrade works on its production platform, a EUR350,000 investment, and to finalize the rebranding process.
The company, established more than 20 years ago as M&M Product, underwent a change of identity in 2020 and became SmartWrap. At the same time, the company invested almost EUR1 million to launch a line of eco-sustainable products labelled SmartGreen, representing flexible packaging made from sugar beet.
Melinda Muresan, founder and General Manager of M&M Product/SmartWrap, said the plan for 2022 is to expand the sales team, launch new concepts and products on the market and to implement a more dynamic business model headed towards developing the client portfolio.
M&M Product has been present on the Romanian market since 1994, owns a platform in Rasnov – production and central warehouse, and operates in Romania through five regional work points in Bucharest, Cluj, Craiova, Bacau and Timisoara.
The company has two divisions: production and distribution, and three business lines: Standard Flexible Packaging, Flexible High-Performance Packaging (HP and smart green) and Machines.