Speaking at the conference ZF Mobilio, organized by financial daily Ziarul Financiar, Michelson said researches targeting the mobile telephony market aim to find out what users want and the applications they use. The information research companies get from users helps create new applications and improve the existing products, he added.
According to Michelson, mobile applications help companies connect with their clients and understand their behavior.
ZF Mobilio is organized by Ziarul Financiar in partnership with Vodafone, Nokia, Samsung and Penta Group.