The average price of smartphones sold in Romania in the first half of the year exceeded EUR200, up 13% compared with the same period last year, a survey by the company showed.
Growth of the smartphone market was also driven by growth in consumption in general and a change in strategy by smartphone producers who launched more middle and high-end smartphone models, diverting consumer attention to these types of phones.
In the first six months of the year, Romanian consumers sought middle and high-end smartphones and phones with higher battery autonomy, the survey showed.