Over the past five years, the company has invested EUR6.4 million in developing the solutions in its portfolio, and the share of proprietary solutions and consulting services in its revenue has doubled.
“For many industries, digitalization is no longer just about efficiency. It’s about the ability to operate predictably, to scale, and to make better decisions based on real-world data, not estimates. For many SMEs, digitalization still seems expensive, complicated, and designed for large companies. That is precisely why our approach is practical: modular implementations, integration of existing systems, and solutions that can be adopted gradually, with measurable impact on efficiency, control, and scalability. “In recent years, we have increasingly focused on adapting technologies and solutions traditionally used in the enterprise to the needs of SMEs, through modular implementations, gradual integration, and more flexible adoption models,” said Daniel Boangiu, CEO of Smart ID.
Smart ID is expanding access to its solutions to the SME sector, at a time when demand for digitization and automation technologies has grown by approximately 75–80% over the past five years. The company has been building and integrating solutions for companies in retail, logistics, manufacturing, and the food industry for over 15 years.
In over 15 years of operation, Smart ID has delivered thousands of implementations and projects for some of the largest local and international organizations, including Anabella, Bebetei, Diana, Carrefour, Selgros, REWE, JTI, Philip Morris International, DHL, Coca-Cola, eMAG, Sameday, Cargus, and Macromex. From ERP, WMS, RFID, and SGR solutions to workforce management software, training and compliance platforms, POS systems, and real-time operational visibility solutions, the company develops operational ecosystems that help organizations see more clearly, react faster, and reduce their reliance on manual processes. Smart ID has accelerated its growth by integrating several complementary companies and solutions in recent years and has reached a combined revenue of EUR40 million.
According to official data, although the pressure for efficiency and automation is growing rapidly, Romania remains well below the European average in terms of business digitization. In 2025, only 44% of Romanian SMEs had reached a basic level of digitalization, compared to the EU average of 71%. Furthermore, only 2.78% of Romanian SMEs use AI technologies, compared to the European average of 13.48%, and over three-quarters of Romanian companies have a low or very low level of digital intensity. Furthermore, less than 15% of Romanian SMEs use cloud services, and only 21% use data analytics tools in their day-to-day operations.
Among the emerging technologies used to create and refine its software solutions, Smart ID utilizes and integrates AI, IoT, computer vision, software automation, and real-time data analytics into the solutions it develops for retail, logistics, manufacturing, and operational management. These technologies are used to automate processes, increase operational accuracy, and gain better visibility into business workflows.