Leanpay entered Romania’s market last year and has so far reached a portfolio of 100 local partners, including Flanco, PC Garage, Zepter, Ideall, Lensa and Bose.

“Romania is one of the largest markets in CEE for the type of services we are providing and continues to boast an impressive potential we estimate at over EUR1 billion. (…) For this year, we aim to attract around 200 local retailers, focusing on fields where Leanpay solution can bring the highest added value. Our aim is to reach 1,000 partner retailers by end-2025,” Vlad Radutu, country manager at Leanpay Romania, told ZF.

The Slovenian startup entered the local market in the wake of a EUR1 million initial investment.

In the past year, Leanpay payment solution has been used by over 40,000 Romanians who bought from the over 100 nationwide retailers that have implemented its BNPL service.

(English version by Catalina Apostoiu)