In October 2013, Skin Media launched its own smartphones and PC tablets brand, Utok, with 100,000 units sold in the first eight months, out of which tablets had a 65% share. Utok products are also sold in Serbia, Croatia, Hungary, Greece and the Republic of Moldova.
According to Perian, the sales of Utok products will reach 200,000 units in 2014.
Romania’s durable consumer goods market rose nearly 8% to EUR386 million on the year in the first three months of 2014, the best quarter in the last four years, with the telecom and photo segments seeing the biggest growth and decline, respectively, according to a GfK TEMAX survey for Romania.
The smartphones segment continued to register two-digit increases, while the sector of IT products fell over 6% on the year, to EUR97 million. The biggest decline was registered on the market of notebook computers, followed by desktop PCs, computer mice and web cameras.
The photo market continued its decline, keeping last year’s trend, down to EUR5 million in the first three months, nearly 40% lower on the year.
Utok’s competitors on the local market are Allview, Evolio, Serioux and E-Boda.
Perian added that 70% of the Romanian market is represented by local PC tablet brands.
Skin Media was established 14 years ago, employs 90 people and has a logistics center and a service center.