Sika Romania’s general manager Ileana Nicolae said the company’s internal measures will impact its business development, just like it did in 2012. She added the company’s sales strategy and its focus on responding to market needs will also contribute to this growth.
The company estimates the local building materials market will stagnate in 2013, after posting a 2% increase in 2012, up to EUR920 million.
Nicolae said the local profile market is likely to rebound if banks decide to relax their lending systems and foreign investors will be encouraged again to invest in Romania, in a stable political and economic context.
Sika Romania was founded in 2002 and opened an additives factory in Brasov, central Romania, in 2008. The company includes two divisions- the constructions division and the industry division- and supplies chemical building materials on the local market.
Sika has invested EUR2.5 million since its entry on the Romanian market nearly 11 years ago.