Bucharest remains the top-performing urban center of the country, generating total revenue of EUR66.8 million from short-term rentals, up 20% from 2024 and more than double the 2022 level. Regionally, Brasov clearly stands out as the leader, with annual revenue of EUR20.4 million.
“Demand for serviced apartments has grown steadily in all major urban centers, driven equally by domestic travel, foreign tourists, and professional mobility,” says Ilinca Timofte, Head of Research with Crosspoint Real Estate.
According to an analysis by Crosspoint Real Estate, in 2025 the capital city had an average of 5,507 apartments listed for short-term rental, 541 more than in the previous year. This performance was driven by a strong tourist influx: 2.06 million tourists, more than 1.1 million of whom incoming (an 8% increase).
The average daily rate (ADR) reached EUR56.5, and the average occupancy rate stood at 62%, one of the highest among the cities analyzed. Thus, the average monthly revenue per listed property was EUR1,006, placing Bucharest significantly above regional markets in terms of absolute revenue.
At the regional level, Crosspoint’s analysis covers the five major markets: Brasov, Cluj-Napoca, Constanta, Timisoara, and Iasi.
Brasov leads by a wide margin, with 1,946 listed properties (up 7% from 2024) and an average annual income of EUR10,471 per property. Its main advantage is its status as a year-round tourist destination, without high seasonality.
Cluj-Napoca ranks second in terms of average annual revenue (EUR9,910 per property), with listings (1,306). The Untold and Electric Castle festivals, which draw in about 800,000 people, generated peak performance in July and August.
Constanta (including Mamaia and Mangalia) ranks third, with EUR8,980 per property. It records the longest average stays in Romania, at 6.5 days, and August saw an ADR of EUR103.8 and average revenue of EUR1,500 per property.
Timisoara remains a stable market (837 properties), with average annual revenue of EUR8,220 per property, driven by both tourism and business demand.
Iasi has the lowest occupancy rate (47.4%), with 563 listed properties. The average annual income is EUR7,348 per property (equivalent to approximately EUR612 per month), which means that, for some premium properties in the city center, long-term rentals remain a more predictable alternative.
(English version by Loredana Fratila-Cristescu)