Shaine, 47, has over 17-year experience in FMCG marketing and sales and in industrial project planning and was URBB president and general manager between 2004-2010.
URBB has a production capacity of 2.1 million hectoliters and over 700 employees.
Shachar Shaine was appointed again the president of United Romanian Breweries Bereprod (URBB) brewer, as of February 1, replacing Hezy Ovadia, who has been the company’s president for five years.