The group, controlled by Neculoiu family, currently has integrated businesses, from animal raising (44,000 pigs and 400 cows), to land farming (1,300 hectares), cold cuts production, retail and HoReCa through a network of 56 own stores and five restaurants.
Set up in the early ‘90s, Sergiana is one of Brasov’s major food businesses, beside Carmolimp, Avicola Brasov or Galli Gallo.
“To secure 50% of resources, I need 2,000 cows,” Tudor Neculoiu, general manager of the group, told ZF. Should it reach this number, the Brasov group is likely to enter the ranking of the ten largest Romanian cattle raisers.
Sergiana slaughters the animals in the slaughterhouse built in Sercaia locality and secures 90% of raw material needed for cold cuts production from its own sources.
As regards Romanian cattle raisers’ shift to the segment of beef cattle, Neculoiu says milk cattle will not be given up.
Sergiana is about to get a license for cold cuts exports and the market it targets is Germany, where it will export top of the range products.
The meat producer delivers boiled products to Spain, Italy and Cyprus, but their weight in production is very small.
The group’s cold cuts plant has a capacity of 30 tons per day and the production peak is reached during autumn months.
Sergiana’s 56-store network contributes over 50% to the group’s revenue (around EUR20 million), with the rest coming from deliveries to proximity stores and hypermarkets, according to Neculoiu.
(English version by Catalina Apostoiu)