The rise is a good signal for consumption, especially for bar and restaurant consumption.
The beer market, which pursues the same trend as the economy, returned to growth in the first nine months of the year, but brewers expect the fourth quarter in order to see how the year will end.
One possible explanation for this surprising trend of the market is the warm weather in September, as well as the start of the European football competition, with beer traditionally associated with football. Another explanation could be the fact that September 2010 was an extremely weak month.
Considering that 2.7 billion beer cans were sold during this period, Romanians spend EUR1.4 billion (if a beer can costs around EUR0.5 on average).
(English version by Daniela Stoican)