The five pharmacies acquired operate on the pharmaceuticals and parapharmaceuticals retail market and are located in the town of Pitesti (Arges County).
The antitrust authority said in a statement that Sensiblu is a company active on the pharmaceuticals and parapharmaceuticals retail market. Sensiblu SRL is part of Penta Investments Group specialized in long-term investments in various sectors of activity, among which: healthcare, banking services, real estate investments, entertainment industry (sports betting, eSports, games), the manufacturing and distribution of frozen foods, mass-media, distribution of books, toys and cosmetics etc.
On the pharmaceutical retail segment, Penta Investments Group operates pharmacy chains Dr. Max and Sensiblu. On the wholesale trade market of pharmaceuticals and parapharmaceuticals, the group is present mainly with Mediplus Exim SRL.
“Following an analysis, the Competition Council found the operation poses no significant obstacles in terms of actual competition on the Romanian market, or on a significant part of it and there is no serious doubt regarding its compatibility with the normal competitive environment”, the antitrust watchdog said in its statement on Monday.