Own brand products are manufactured with the aid of some production partners of Asia, Europa, and Sorin Felea is opened to partnerships with domestic players as well, provided he finds “suitable partners”.
Beyond investments aimed at its own brand, Atu Tech is due to complete a EUR2 million investment for moving into a new logistic space. The new space will also bring a physical showroom for the online retailer, which could be expanded subsequently.
Atu Tech turnover in 2020 went up by 35%, to EUR12 million and for 2021 Sorin Felea targets an increase of around 20%. The company now works with 70 employees, compared with 55 employees in 2020.
(English version by Catalina Apostoiu)