Secom specializes in the import and distribution of food supplements and teas. Secom has physical stores in some of Romania’s largest cities, such as Bucharest, Brasov, Cluj-Napoca, Iasi, Timisoara and Oradea. Its range of products includes 470 food supplements, natural cosmetics and premium teas.
The company’s profit also grew during the coronavirus pandemic, to nearly RON15 million in 2020, from RON5.7 million in 2019. During the same period, staff numbers fell slightly to 189, the data also show.
The pandemic significantly boosted sales of food supplements. Against the backdrop of an upward trend in food supplements consumption, which was already present among Romanians, the sanitary crisis boosted sales for this category of products.
Over the last years, the company’s investments targeted digitalization, an increase in the range of products and the launch of new products.
Sales of vitamins and food supplements in Romania reached RON1.9 billion in 2020, up 5% from 2019, per ZF calculations based on data from market research firm Euromonitor.