The business owned by entrepreneurs Lucia and Andrei Costea posted EUR16 million sales in 2016, 33% more than in 2015 and the two expect growth of 26% for 2017.
“We launched a store in Pitesti at the end of January and will open one in Cluj-Napoca in early March. We will continue to make steady investment in marketing this year, we will focus on developing our team, through leadership and training programs, we will invest in the development of the IT infrastructure,” Lucia Costea, managing partner Secom, said.
Secom has also expanded the drug portfolio by adding products on segments where it had a low presence. It is now selling more than 250 products through its own stores and through most pharmacies throughout the country.
One of the most important obstacles for Secom on the nutritional supplements market is the aggressive promotion of companies in this business, as well as the little education consumers have, who look at the price first instead of ingredients or producer.
(English version by Loredana Fratila-Cristescu)