“We plan on increasing our investment by more than 45% to EUR3.3 million this year, allocated to new stores of our own, to continuing promotion in the media and partner pharmacies and to expanding the product portfolio with new dietary supplements, beauty products and health & wellness products,” Lucia Costea, managing partner of Secom, told ZF.
The entrepreneurs who own Secom, a business established 27 years ago, bet on expansion to the biggest cities of the country and plan to open four new stores this year. The goal is to see revenue increase to EUR27 million this year, depending on the trend of the dietary supplements market.
Secom posted EUR20 million revenue last year, up 22% on 2016.
The Romanian market of dietary supplements and vitamins is put at RON1.4 billion in 2017, an increase of 7% on 2016, market research company Euromonitor data show.
(English version by Loredana Fratila-Cristescu)