Robescu, whose experience in the field spans nearly 10 years, had previously held strategic positions within companies in the pharmaceuticals and the fast-moving consumer goods (FMCG) sectors. Before joining Secom, Robescu had been Senior Brand Manager with Sanofi, but also worked for The Carlsberg Group (Senior Brand Manager), Friesland Campina (Group Brand Manager) and Procter & Gamble (Jr. Brand Manager).
David coordinates the Trade Marketing Department, recently set up within Secom, and is tasked with developing the strategic plans for each distribution channel, transposing brand objectives into specific sales actions, coordinating the process of planning and alignment of the departments of Marketing, Sales, Supply and Financial, as well as creating and strengthening the relationship between consumers, retailers and company.
David, whose experience in the field spans 8 years, previously held the position of Category Manager at Ursus, and before that, she had held similar positions at Nestle.
Secom reported a turnover of RON54.8 million (EUR12.2 million) in 2015, up 19% on the year, and plans to speed up the growth pace in 2016. Secom’s portfolio includes over 270 food supplements and fito-dermo-cosmetic products, available in 8000 pharmacies and countrywide stores selling natural products. The company has created its own retail network, having 8 stores in Bucharest, Bacau, Brasov, Iasi and Ploiesti.