At the same time, its product portfolio is expanding to approximately 1,000 items and branching out into new categories beyond the traditional dietary supplement segment.
The new format has so far been implemented at Promenada Mall and Baneasa Shopping City in Bucharest, Iulius Mall Timisoara, and the streetfront store on the ground floor of the Unirea Hotel in Iasi. The process will continue in phases across the rest of the network, according to the company.
In addition to dietary supplements, the product range currently includes functional foods, sports nutrition products, teas and spices, snacks, and skincare products, including lines from the K-beauty segment. The portfolio comprises both international brands distributed by Secom in Romania and its own brand, Good Routine.
(English version by Loredana Fratila-Cristescu)