Despite growth in sales, company officials said 2020 was challenging in terms of demand, which came to a halt for a few months but then grew considerably.
“Last year was both a challenge and an opportunity. The halt in demand at the beginning of the year was recovered towards the end of the year and we registered 2% growth overall,” the company said.
When non-essential businesses were closed during Romania’s two-month lockdown, the company focused more on online sales, which translated into new product development, online sales channel development and streamlining of operations.
“Our customers were stuck at home for a long time, which forced them to pay more attention to their living space. This generated plans for home improvement and renovation and, of course, more orders for furniture and similar products,” Savini Due said.
However, the lockdown period was also a test for furniture producers and not all managed to adapt to increased demand.
The Sebes-based furniture company was founded in 2003 and manufactures bathroom furniture, wall cabinets, different types of mirrors, furniture accessories and sink stands. The company exports its products to 30 countries and its main retail partners are DIY and home deco chains like Dedeman, Leroy Merlin, Hornbach, Brico Depot, and Romstal.
For 2021, the company expects 15% growth in revenues, to over RON150 million (EUR30 million).