The company’s profit surged 53% in 2023 and the number of employees grew slightly to 185, but is still below the level recorded in the 2018-2020 period, when it exceeded 200.
Romania is one of the main markets for the Sarantis Group, which exports to 50 countries, but has subsidiaries only in 12 countries, as per data on its website. The Romanian market contributes 15.5% to the Group’s total business, the latest data show.
By turnover, Sarantis is one of the leading players in the Romanian cosmetics distribution market, competing against other foreign giants such as L’Oréal, Beiersdorf (Nivea) and Colgate-Palmolive. Romanian cosmetics producers such as Farmec Cluj and Cosmetic Plant also operate in the same market.
Sarantis’ portfolio includes over 100 brands, among which the Str8 and B U brands, on the personal care segment, and the Fino brand on the home care segment.
Sarantis also has a division of cosmetics products and luxury perfumes, with brands such as Chopard, Carolina Herrera and Jean Paul Gaultier, in line with data on its website. Sarantis’ portfolio also includes Romanian brand Elmiplant, which Sarantis had bought in 2008 from the Cremenescu family of local entrepreneurs. Five years later, Sarantis closed the local production and moved it to Greece, therefore, the Elmiplant products are now imported to the Romanian market.