Sapte Spice is part of Vel Pitar group, leader of the milling and bakery market in Romania, controlled by US investment fund Broadhurst, in its turn managed by New Century Holdings (NCH). In 2021, the company generated turnover of around EUR65 million, up 25% from 2019, with over 350 employees.
The company will make further investments in 2022, in certain process automation and the retooling of certain technological parts with a view to boosting flour quality, said Dana Iorga, general executive manager of Sapte Spice.
She mentioned she expected a further purchasing power erosion and consumers’ shifting to cheaper flour.
The company was established in 2007, as a spin-off of the milling division, within Vel Pitar Group, leader on the local milling and bakery market.
The company’s portfolio includes flour brands 7 Spice, Grau Întreg, as well as those of the newly developed COROANA range, such as Ducesa, Principesa, Domnita, Regina and Contesa, per data on the company’s website. It also includes mixes, premixes, enhancers or ingredients such as wheat semolina or wheat bran
(English version by Catalina Apostoiu)