“The growth in the first half is because of new technology projects, with the aim of internal process simplification and interaction with customers in real time. More and more clients have understood the need to focus on innovative e-commerce, mobility, risk prediction and process efficiency technologies,” Valentin Tomsa, general manager of SAP Romania told ZF.
SAP posted EUR27 million revenue in Romania in 2013, 17% higher than in 2012.
Although the local market is not fully mature when it comes to adoption and use of business software solutions, since more than half of the companies in the country do not have an ERP (enterprise resource planning) system implemented, companies are now looking at new approaches thereof – cloud-based ERP systems or predictive analytics software.
SAP has expanded its product portfolio in the last six years to keep up with the global trends in its industry and adapt them to the local market. Its solutions are currently available on location and cloud-based and its Hana platform enables companies to make decisions based on information provided in real time.
(English version by Loredana Fratila-Cristescu)