Cloud-based IT solutions have gained rising popularity in recent years, both in Romania and the rest of markets where SAP operates. Further on, AI is starting to gain ground and get integrated into companies, said Diana David, managing director at SAP Romania.

She added SAP has created an end-to-end development unit centered on AI, SAP Business AI.

During 2023, SAP continued to also invest in could solutions meeting the needs of organizations of all sizes. Also, 2024 will be a year focused on digital transformation in a higher degree, believes Diana David.

A positive aspect that 2024 has brought is that organizations have started to be aware of the pluses the new technologies are bringing and demand for the implementation of various tech solutions will remain high, believes the managing director of SAP Romania.

(English version by Catalina Apostoiu)