Exports contributed 5% to the company’s turnover, with the company supplying products mainly to countries like Austria, Bulgaria, the Czech Republic, Island, the Republic of Moldova, Sweden and Hungary. Sanex produces ceramic tiles under the Cesarom brand.
“For 2020, we expect the company’s exports to double on external markets, due both to increased volumes supplied abroad and to extending the portfolio with new markets”, said Sanex CEO, Petrisor Grindeanu.
For 2020, Sanex targets a 15% increase in its consolidated turnover, compared with 2019, relying on the launch of new ranges of wall and floor tiles, extending its portfolio of clients and boosting exports.
According to Sanex forecast, the local ceramic tiles market reached a volume of nearly 36 million square meters in 2019.
“Considering the results in 2019 and the projects already started, we believe an increase of up to 10% in the building materials market will also impact the consumption of ceramic tiles by at least 5%.”
Under a worst-case scenario, the market will maintain at 2019 level, in the context of the political crisis and amid the coronavirus crisis.
Sanex is the only ceramic tiles manufacturer in Romania, with the rest of companies active on this market being only distributors. The local ceramic tiles market stood at nearly RON150-160 million in 2018, as per data from market players.