Its net profit plunged by 25.1% year-over-year to RON81.6 million (EUR16.2 million) in 2025, from RON108.9 million in 2024, in line with public data. The net margin dropped to 1.4% in 2025 from 1.8% in 2024.
Liabilities rose by 8% to RON192.7 million (EUR38.2 million) and the average number of employees grew to 221 in 2025 from 203 in 2024.
In Romania, the company sells smartphones, TVs and home appliances. On the smartphone segment, Samsung reached a 45.5% value market share in Romania in 2025, higher by two percentage points than in 2024, on a market overshooting EUR2 billion and with the premium segment growing by almost 6% by value, as per data previously released by company representatives for Ziarul Financiar (ZF) daily.
On the home appliances segment, the company reported a 25% increase in sales of washing machines, fridges and vacuums in the first half of 2025, and the TV market has kept its top spot over several years now, according to ZF.
Samsung Electronics has appointed Jaesung Kim as President for Romania and Bulgaria, replacing Du Hyun Kim.