With a career spanning over 28 years at the company, Kim brings extensive experience in managing strategic divisions and coordinating global teams. He succeeds Du Hyun Kim.
“I am honoured to take on this role and continue Samsung’s mission to bring innovation and technology to our users and partners in Romania and Bulgaria. I look forward to working alongside local teams to contribute to market growth and strengthen our relationship with the communities where we operate,” said Jaesung (James) Kim, the new President of Samsung Electronics Romania and Bulgaria.
Throughout his career, Kim has held leadership roles within Samsung Electronics’ Display division in key markets including the United States, South Korea, Europe and the UK. His expertise includes coordinating and developing product categories such as monitors, PCs, printers, storage solutions, LFD, indoor/outdoor LEDs and televisions for the medical segment.
Samsung Electronics Romania ended 2024 with a turnover of RON5.9 billion (EUR1.2 billion), up 4.8% year-over-year, per finance ministry data. Its net profit plunged 35.6% to RON109 million (EUR21.9 million) in 2024 from RON169 million in 2023. Total debts decreased to RON178.4 million and the average number of employees stayed at 203.
Samsung held over 40% of the Romanian smartphone market in 2024, higher than in 2023, and had a share of 35% by value on the premium segment, Tiberiu Dobre, vice-president of Samsung Electronics Romania and Bulgaria, told Ziarul Financiar (ZF) daily in February 2025.