In five years, the company wants to reach a turnover of EUR18 million and 100 stores, compared with 25 at the moment.
“We are extending our store network and we want to focus on the online store,” said Elena Bucur, IT and sales manager of SC General Business System SRL – sole distributor and importer of Samsonite brand in Romania.
Samsonite Romania plans to open another 10 stores by yearend.
Samsonite was established in 1910 in the USA and is international market leader, holding 75% of the global luggage market and 80% of the local branded market, according to the data provided by SC General Business System SRL.
According to Trade Registry data, the company is owned by businessman Kemal Bakirici.