Over half of clients (53%) come from big cities such as Bucharest, Cluj, Timisoara, Iasi, Constanta and Brasov. Nearly 3 in 10 have a household income exceeding RON15,000 and primarily use Salt Bank for payments at supermarkets, restaurants or travel.
Supermarket transactions dominate the payment rankings for Salt card users, outpacing restaurant and fast-food transactions – which rank second – by four times. Among these payments, 54% were made at restaurants, while 46% were at fast-food units, with an average transaction value of RON50.
Other prominent transactions by card included purchases of clothing and travel expenses. For instance, the most expensive vacation paid for with the Salt card amounted to $13,697. Also, transaction values spent at bagel shops are 59% higher than those spent by customers at bookshops. However, spending at bookstores has increased 2.3 times from August to November.
In November 2024, the number of purchases at gas stations rose by 25% compared to public transport trips. Nonetheless, transaction numbers for these modes of transport tripled in November compared to April.
Thus, 74% of Salt Bank clients hold higher education degrees, 12% above the 62% average for the banked population in Romania aged 18-55, according to a study* conducted by Mercury Research for Salt Bank. Additionally, 15% of Salt Bank clients are managers overseeing teams of at least six people.
“(…) In the first 10 days alone, we welcomed over 100,000 customers, and we are now exceeding our initial targets, with a well-profiled, socio-demographically positioned customer base. These achievements confirm the market’s appetite for digital banking services tailored to today’s needs. We created the first Romanian 100% digital bank, recently recognized internationally with the ‘Best Use of Tech in Retail Banking’ award at the 2024 Banking Tech Awards in London (…),” stated Gabriela Nistor, CEO of Salt Bank.
With the “A Friend in Cashback is a Friend Indeed” campaign, launched in Q4 2024, Salt Bank has provided over 12,000 months of cashback and more than RON3 million to customers who referred and brought their friends into the app. Additionally, in November, Salt Bank introduced the new pink card, with 51% of cards ordered by users now being pink. 3 out of 4 female customers prefer this card.
The Salt Bank team consists of 332 employees, over half of whom are women (53%).