The Paul bakery chain, indirectly controlled by businessman Gabriel Popoviciu, who introduced the franchise to Romania, ended last year with EUR3.3 million sales, up 22% on 2010.

The company has four stores in Romania, in Baneasa Shopping City, in AFI Palace Cotroceni, in a street front location in Dorobanti (downtown Bucharest) and in a street front location near the University. The chain opened only one bakery in 2011, at the end of the year, which means its sales did not make much of an impact on the total revenue.

Paul ended last year with half a million euros in profit, up about 47% on 2010. It expects EUR3.8 million sales in 2012, says Mark Hilton, the British executive who runs the local operations of the Paul, Cinnabon, KFC, Pizza Hut and PHD bakery and restaurant chains.

(English version by Loredana Fratila-Cristescu)