After the deal is completed, Safety Broker will continue to be run by Viorel Vasile, CEO and founding member.
“We see a huge potential in the know-how and experience exchange with Unilink Group,” says Viorel Vasile.
Unilink aims to build the biggest insurance sale platform in CEE. At the end of 2021, it will have handled insurance premiums worth above EUR650 million, placing it at the top of the insurance retail market in CEE.
Igor Rusinowski, Unilink board chairman said Romania’s insurance market is similar with that of Poland in terms of client purchase behavior. According to him, the group’s investment in Romania came amid the high growth potential related to the significantly lower insurance penetration degree against the European one, as well as the dominance of physical distribution channels.
Safety Broker de Asigurare is the biggest insurance broker in Romania and the Republic of Moldova, with a market share of around 8% and underwritten premiums worth EUR150 million at end-2021.
Safety Broker in the first 9 months of 2021 underwrote insurance premiums worth RON531 million, up 19.10% from the year-earlier period.
Unilink Group has recently also secured the Bulgarian market by taking over the majority stake in I&G Broker, the country’s biggest insurance distributor
(English version by Catalina Apostoiu)