“In Romania, a difficult economic environment and government austerity measures continued to impact consumer demand which, combined with intensified competition in pricing and marketing, drove volumes down by 8%,” SABMIller, the world’s second largest beer maker, said in a trading report.
It said European beer volumes were unchanged on the year in the first six months of the fiscal year, held back by the continuing fragile economic environment which further reduced consumer confidence and expenditure during the period.
Worldwide, SABMiller reported a 3% increase in lager volumes, while soft drinks volume grew by 6%.